SEO (search engine optimisation) can be defined as the strategy to ensure website placement on the first couple of result pages when a search is conducted on a search engine. SEO (search engine optimisation) was applied to a specific page of the Intoweb Website in order to gain a high ranking for this very competitive term. SEO (search engine optimisation) provides top search engine rankings, by working on the site with HTML coding and copywriting text, so that websites conform to Search Engine Specifications.

For example go to www.google.com and search for the word "website design" in the pages from South Africa section. Intoweb design (www.intoweb.co.za) will be on the first page.

SEO (search engine optimisation) is aimed at increasing the traffic to your website and can often be linked directly to the profitability of a website (70%-80% of browsers to any website will come via a search engine). When optimising a website Intowebs etraffic team targets industry specific keywords and terms to ensure that you will be outrank the competition

Any client who hosts a website at Intoweb and opts for the e-traffic solution also gets access to website statistics and the valuable insights that come from them. Some of these statistics available include:

• Which pages visitors visit the most
• What days and hours of the week they most often visit your website
• A percentage breakdown of how long visitors stay on your website
• What search engines visitors enter your website from
• What keywords are being used in search engines to find your website

Intoweb has built a website entirely devoted to Search Engine Optimisation (SEO).